“We’ve been able to create a really stunning site that completely immerses customers as they explore. Conversions are up 8%, revenues 27% and bounce rates have fallen 28%.”
Nicola Huet - Former Director of Digital, Sweaty Betty
Sweaty Betty's site redesign was focused on conversion, content and community, with the introduction of detailed editorial pages and interactive imagery. This new site led to a growth of 27 percent for Sweaty Betty, and a conversion rate increase of 8 percent.
Key stats and benefits:
- - 8 percent increase in conversion rates
- - 10 percent conversion to product page
- - 90 percent reduction in media production times