Gartner Report

Use Content as a Service to Support a Unified Experience Strategy for Digital Commerce

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The days of one-size-fits-all communication are over. To succeed in today's marketplace, retailers must create volumes of content that is personalized, relevant, engaging and consistent across channels.

Achieving increases in the variety and velocity of content at scale requires new approaches to content production.

Where to begin? An Amplience Diagnostic is the first step in the journey towards implementing lean, agile and scalable content production processes fit for today’s retail engagement challenge.

Join us for a deep dive into Diagnostics…

WHAT YOU'LL LEARN:

  • What do Diagnostics deliver?: Process maps, time value maps and value stream maps reveal the bottlenecks in your content production process.
  • Agile: How efficiency and productivity is increased by introducing lean, agile processes and tools.
  • Recommendations: How Diagnostics identify ways to scale content production processes to deliver the volume of content now required to engage shoppers in a mobile-first world.

“...CaaS is a compelling and increasingly utilized method of simplifying content creation, management and delivery across multiple channels.” *


Business users are often limited by the content management capabilities within their digital commerce platforms. However, brands and retail businesses are increasingly moving to a more experience-driven approach to attracting and selling to customers, and this requires combining the delivery of engaging content with consistency across channels.

Content as a Service is the creation, management and delivery of content via a headless approach, usually an API serving JSON, decoupled from presentation tiers. In this Gartner report see how Application leaders can use CaaS to drive consistency and enhance customer experiences as part of an API-oriented approach.


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Explore Retail Engagement
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.