How do you measure content success?

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The days of one-size-fits-all communication are over. To succeed in today's marketplace, retailers must create volumes of content that is personalized, relevant, engaging and consistent across channels.

Achieving increases in the variety and velocity of content at scale requires new approaches to content production.

Where to begin? An Amplience Diagnostic is the first step in the journey towards implementing lean, agile and scalable content production processes fit for today’s retail engagement challenge.

Join us for a deep dive into Diagnostics…

WHAT YOU'LL LEARN:

  • What do Diagnostics deliver?: Process maps, time value maps and value stream maps reveal the bottlenecks in your content production process.
  • Agile: How efficiency and productivity is increased by introducing lean, agile processes and tools.
  • Recommendations: How Diagnostics identify ways to scale content production processes to deliver the volume of content now required to engage shoppers in a mobile-first world.
Delivering engaging digital content is the key to building customer relationships online, but how is your content performing?

Amplience Content Audits score the effectiveness of retail content at product category level, viewed through the eyes of the shopper, measured across desktop, mobile and app. This whitepaper features thirteen home improvement brands, in three global markets and explains how we approach auditing content and scoring the online customer experience.

 

Find out why Content Audits are becoming an invaluable tool in determining a retailer’s online content strategy

Simply fill in this form to access the whitepaper

Explore Retail Engagement
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.